How to Get Started Blogging as an Interior Designer
You already have a beautiful portfolio and a strong Instagram presence, so why add blogging to the mix? Because blogging is one of the most effective ways to increase your visibility, attract the right clients, and position yourself as a trusted design expert.
If you’ve been meaning to start but keep putting it off, here’s a simple step-by-step guide to get your blog up and running without the overwhelm.
1. Know Your Audience
Before you write a single post, get clear on who you’re speaking to. Are your ideal clients busy families building a new home? Empty nesters ready for a luxury remodel? Newlyweds furnishing their first house? Knowing your audience will guide your topics, tone, and even the photos you choose.
2. Choose Topics That Show Your Expertise
Start with the questions you get asked most often by clients. These are gold for blog content because they’re exactly what people are searching for online. Examples:
“How to Design a Kitchen That’s Both Beautiful and Functional”
“My Top 5 Paint Colors for a Timeless Home”
“What to Expect During a Full-Service Interior Design Project”
3. Make a Simple Content Plan
You don’t need to post every week right away — consistency matters more than frequency. Start with one post a month and aim to publish on the same day each month. This helps search engines (and your audience) know when to expect fresh content.
4. Write for People and Search Engines
Your posts should be easy to read and full of value for your ideal client, but they should also include keywords people are searching for. For example, instead of “My Favorite Kitchens,” try “Modern Farmhouse Kitchen Design Ideas.” This small tweak can help more people find you.
5. Use Your Portfolio Photos
You already have beautiful, professional photography — use it! Great visuals draw readers in and show off your work, which builds trust and authority. Plus, pinning your images to Pinterest can drive even more traffic to your site.
6. Repurpose Your Posts
Once you’ve written a blog, break it down into smaller pieces for Instagram captions, stories, Pinterest pins, or an email newsletter. You’ll get more mileage out of your effort and keep your marketing consistent.
Final Thought: Blogging doesn’t have to be complicated or time-consuming. Start small, focus on topics your ideal clients care about, and stay consistent. Over time, your blog will become a powerful marketing tool that works for you 24/7 — bringing in dream projects and helping you stand out in the crowded interior design world.
