How to Repurpose Your Content as an Interior Designer (and Make Blogging Work Harder for You)
If you’ve ever put hours into writing a blog post only to publish it once and move on, you’re missing a huge opportunity. As an interior designer, your blog isn’t just for your website — it can be the foundation for your entire content strategy.
The secret? Repurposing.
When you repurpose your blog content, you take one piece of work and use it in multiple ways. This saves you time, keeps your marketing consistent, and ensures your message reaches more people. Here’s how to make it happen.
1. Break It Into Social Media Posts
One blog post can easily become three to five Instagram captions.
Share a tip or two from your blog as a carousel post.
Turn a before-and-after project featured in your blog into a Reel.
Use a quote or client testimonial from your post as a standalone graphic.
Example: If your blog is “5 Timeless Kitchen Design Ideas,” post each idea separately on Instagram, link back to the blog, and invite people to read more.
2. Create Pinterest Pins
Your blog content is perfect for Pinterest — a top traffic driver for design inspiration.
Pin each project image with a keyword-rich title that links back to your blog.
Create text overlay graphics that highlight the blog’s main topic (“Luxury Bathroom Remodel Ideas”).
Pinterest is a visual search engine, so the images you’re already using in your portfolio can work double duty here.
3. Turn It Into an Email Newsletter
Your blog can become the main feature of your monthly email.
Include a short intro in your email explaining why the topic is relevant.
Add one or two key takeaways from the blog.
Link to the full post for anyone who wants to dive deeper.
Over time, this builds trust with your audience and keeps your name in front of potential clients.
4. Use It for Video Content
Not everyone reads blogs, but many people watch videos. Take your blog topic and share it in a short-form video format.
Use Instagram Stories or Reels to highlight a key tip.
Create a quick behind-the-scenes clip that relates to the topic.
For YouTube or IGTV, walk through the full topic in more detail.
5. Update and Repost Older Content
Blog posts don’t have to be one-and-done. You can update older posts with new images, refined text, or fresh links and reshare them.
Add a new intro with current insights.
Update keywords to match what people are searching for now.
Share it again on your social channels — most people won’t remember you posted it a year ago.
Bottom Line: When you put in the effort to write a blog post, don’t let it sit in one place. Repurposing turns one piece of content into weeks of marketing material, helping you work smarter — not harder — and ensuring your expertise reaches more of your dream clients.
